A company in the railway sector needed to know the feasibility and potential demand for train service at night. The lack of concrete data made it difficult to plan services adapted to the real needs of the population.
We developed a detailed demand study that included:
- Analysis of the resident population in areas of influence using different analytical tools.
- Demographic and geographic segmentation.
- Analysis of the use of nighttime public transportation in the region.
- Estimation of the specific demand for rail service at night, focusing on leisure activities.
- Validation of results and presentation of specific and final reports with maps, data and key findings.
We analyze the potential demand of the night train with analytical tools and precise segmentation, providing key data to plan services adapted to the leisure and real needs of the territory.
- Rigorous calculation of the potential night service user population.
- Use of specialized analytical applications for accurate estimates.
- Effective segmentation to know usage profiles according to areas and habits.
- Preparation of operational reports, useful for strategic decision making.
- Focus on nightlife, aligned with the real and contextual demand of the territory.
